Looking at the prices on offer at Big Bathroom Shop and comparing them to those found at other, more traditional retailers, it was quite striking to see the discounts that they were making available. I wondered how they and other internet retailers go about keeping prices low. How is it that some products are up to 60% cheaper when shopping online? I made it my mission to take a closer look at the way in which bathroom suites are sold here in the UK. To begin with, it was important to consider the way in which such products were sold before the internet came along. We can sometimes be guilty of taking technological advances for granted and there's no doubt that many of us would struggle to go about our lives without the internet.
We accept that a mass of information is now readily available to us. But how did things work before many millions of us were able to get online? Prior to the availability of the internet, most of us would have relied on local shop and bathroom showrooms to provide us with access to the latest deals. But how did the deals on offer compare with those that we now have access to?
One problem was that it was much harder for us to compare prices. That's because doing so would have meant walking or driving between physical stores. This process would have been quite lengthy, especially when compared to using the internet. There were other issues too, such as the fact that such stores faced problems with keeping prices low. Faced with the cost of maintaining premises and employing plenty of sales staff, it's no surprise that overheads were often high. Thankfully the internet has brought lower prices to many of us. That's because we can look up leading brand names and soon compare prices on their main products, such as basins, taps and showers. Make use of online specialists to make sure that you take advantage of these lower prices.